P&O Cruises Australia is a British-American owned cruise line with corporate headquarters at Carnival House in Southampton, England and operational headquarters in Chatswood, New South Wales, Australia.
The brief was to brainstorm and develop slogans that could be turned into T Shirt art. The target market was Queensland based with an average age of 50 years old
The T Shirts were sold as part of their onboard retail store.
P&O Cruises Australia
Design of promotional retail T Shirts
Retail Fashion & Brand Marketing