In 2014, under current Premier of NSW. Gladys Berejiklian, the then Transport Minister launched a new Merchandise Department to help promote our transport system similar to London.
As creative director for the entire department, Lex Enterprises we created a range of retail products that was aimed at both the tourist and local market.
Most of the products were sold online with a flagship retail store set up at Central Station Sydney.
The project involved creating a number of new branding assets such as logos and icons, as well as the design and concept of artwork utilising vintage rail and transport memorabilia.
Design and concept of all retail merchandise for TNSW
Photo manipulation and restoration of vintage artwork. Creation of Brand Assets including logos and icons. Product Photography. Design and concept a variety of retail products